The Psychology of Entrepreneurship

Entrepreneurship starts with you! Matthew Hussey explains layering tactics, risk taking, and harnessing your character. Taking action and opportunity will help you produce results as an entrepreneur.

In this video, you will learn:

  • Starting your idea is more important than having every detail of your idea planned out.
  • Diversifying your options is better than putting all your resources into one basket.
  • Why resilience builds your character.

About Matt Hussey:

Declared the “Anthony Robbins of the 21st century” by 21 Convention architect Anthony Dream Johnson, Matthew’s rise to success as a speaker and a coach has been meteoric. From beginning as a one to one coach working with people in coffee shops, he now runs programmes across the globe for people looking to take every area of their lives to the next level.

With packed out seminar rooms from London to New York, he is a rising star in the speaking world and is gaining international status as a life strategist — transforming the lives of individuals of all ages, from every walk of life.

Matthew has created two major coaching companies that cater to customers from all across the world. The first, started as Matthew’s very own passion project. This has been built into a world-renowned service for peak performance coaching where he now has the full backing of a whole team of experts. His creations include specialist programmes on confidence, impact, and full life transformation retreats held in 5 star locations globally. Here clients spend 6 days in luxury villas in exotic locations where they have their own private chef and are coached by Matthew personally the entire time. Recent retreats have included Nice and Florida. His larger seminars take place anywhere from London to packed out rooms in New York’s Times Square.

Matthew soon become known for his extensive coaching and research into the world of human attraction, resulting in his latest venture, which exploded onto the scene in 2008, immediately gaining mass media attention in both the UK and the United States. The company recently released a DVD program which has already been reviewed by Okay Magazine, and Matthew’s notoriety in the area of human attraction landed him a spot as the resident dating expert on ITV’s This Morning as well as being a regular columnist for Now magazine.

Matthew has now been featured on major TV stations across the world. He’s provided advice on CNN, GMTV, The Today Show for America, NBC, and featured on a primetime BBC3 series ‘Undercover Princesses’. Matthew is also featuring in a new prime time series for Living TV ‘House of Grazia’ (released June 2011) and is the primary expert on a brand new prime time MTV series (which will be released globally to 60 nations in October 2011).

Under his MH brand he has been contracted to work with various prestigious individuals and large corporations. Private clients have included directors of major FTSE 500 companies including Morgan Stanley, hedge fund managers, and even royalty.

He has also partnered with major institutions in charities. In 2010 he was invited to lecture at Oxford University to the department of Neuroethics. Other talks include training for teachers at the highly regarded ‘Teach First’ annual conference, and a charity speech with members of the royal family at the Children In Crisis annual dinner.

He has become known for partnering with renowned global brands. In 2010 he worked side by side with makeup company Bare Escentuals on the launch of their new foundation product, and with Hugo Boss on the launch of their major 2010 fragrance, Boss Bottled Night. He has now been contracted to work with the large cologne chain ‘The Perfume Shop’ to increase their brand presence in 2011.

In mid 2010 he hosted the ‘Sales Consultant Of The Year Awards’ for Proctor and Gamble. He also worked with the entire women’s network of US Legal giant Weil-Gotshal in empowering them in a corporate environment, as well as the senior employees of Accenture in improving their confidence and impact in the workplace.

Through his database and his clients, Matthew now works with tens of thousands of people across the world every year. Clients fly from all over the world to visit his programs in London, as well as travelling to be part of his immersive life-transformational retreats.


  1. Not just one of the best speeches at The 21 Convention, also one of the best speeches on entrepreneurship I’ve seen… coming from someone who’s been an entrepreneur for a number of years, coaches entrepreneurs, and majored in it in college.

  2. Completely agree with Matt. The value in this speech is incredible. In particular, I loved his anecdotes; it shows what it really takes to succeed.

  3. That was invaluable, wow! As a struggling young entrepreneur for over a year, this has been such an eye-opener. Matthew gave some really useful advice. I’ve read so much stuff on business and entrepreneurship over this period, and it doesn’t compare. Meaning that Hussey’s advice is unbelievably practical and evergreen. Most business leaders don’t say the things that Matthew says here, and I love that. The guidance his advice can provide is real and based on a relevant context for anyone starting out. This speech is a MUST watch and I would have easily paid $200 for this one alone. I’m sorry if I’m gushing too much over this one, but I have been in the trenches myself for a while now and this lecture is pure money! Thanks Dream and Matthew!

    Matthew if you visit this blog, I would love to hear what you think of what all these marketing gurus are talking about regarding doing things a certain way. They target budding entrepreneurs alot with the lure of info-marketing opportunities, and they claim you MUST niche down into a particular area. However as someone who’s hell-bent on making his own coaching business happen, I don’t want to “niche-down”. I love all the types of people I work with, and I can uniquely serve all of them. What’s your take on this? With, it definitely seems as though you market yourself as a life coach/life strategist in general. I want to do that as well, rather than picking a particular problem to niche down into and market myself after that…

    Much appreciation for your time and doing this speech, hope you come back! Dream invite him to Austin 2012!!!

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