Loosing his virginity at the age of 12, most would classify Alexander a “natural”. However, this is not the case. Alexander also came into the Pick Up Community at an early age.

He was 16 when he wrote his first field report and 17 when he held his first bootcamp. Since then he’s been broadcast on Swedish National TV, been seen in interviews in large newspapers, and instructed countless of students in a variety of different self-development courses.

Simultaneously, Alexander considers himself no longer a part of “the community”. Instead he’s searching for naturals, trying to discover what sets them apart from the, in lack of a better word, artificial pick up artists in order to see what can be learned.

Today he spends most of his night’s hosting night clubs in Gothenburg Sweden, working on his theories, and putting them into practice.

~~~

Alexander has been working exclusively for Charismatic Revolution — Sweden’s #1 resource for men’s dating and lifestyle advice — since 2007 and will continue doing so.

Alexander is one of the founding supporters of The 21 Convention.

• Visit Alexander at C-R.se

Once a shy teenager of German-American descent, painfully bad with girls, Orlando Owen experienced his most profound personal transformation during the years he was mentored by Steve P., of “The Game” fame.

In his quest for “getting girls”, and for his own masculinity, Orlando traveled the world, learning not only from the masters of seduction, but also received extensive hypnosis training, and underwent serious initiation rites, contributing to his deep shamanistic background.

But his greatest breakthroughs came from working with countless women, teaching them to release sexual and emotional blockages, helping them to experience powerful, full-body orgasms …

Though among the “Founding Fathers” of Seduction, years before Mystery & Neil Strauss jumped onto the bandwagon, Orlando never liked “pickup”, and never considered himself a PUA …

Watching aspiring seducers get stuck in juvenile, immature “pickup” mentality, with its insincere, canned routines, dogmatic doctrines, and absurd dress codes, Orlando always looked at “pickup” as an initial warning light on your dash board, alerting you to much deeper, underlying emotional issues, sabotaging your success with women, as in life!

“Pickup” may be a starting point for clueless boys, which is better than doing nothing … but unless it rather quickly leads to a much deeper development as a mature, powerful, authentic man … what’s the point?

Worst of all – almost ALL of “pickup” is still focused on “correcting” a very isolated area, and almost entirely on superficial OUTER attributes, rather than on a fundamental internal trance-formation, which will address ALL issues on a much deeper level.

People wanting to build “six pack abs” usually try sit-ups and crunches – ignoring a key principle of physical training:

It is impossible (!) to create spot loss in your abdominal (or ANY other) area. The good news is: almost everybody has sufficient stomach muscles already in place!

You can train your abs all you want: Unless you lose the fat covering them, they won’t come to the surface. And the gut is the LAST area where you will lose fat! Lose weight on your entire body, and your six packs will inevitably show!

Success with women and dating is very much like that:

This area of your life is usually one of the LAST to improve!

Just like body fat is akin to physical “armor”, your deeper emotional issues represent “emotional armor”!

Unless you get the underlying emotional issues handled, your true personality, your born “Inner Seducer” will never have a chance to shine!

Without solid INNER GAME, you simply have no outer game!

Rather than focus on just ONE isolated area of skill, Orlando’s MagickMale Process focuses on:

• Re-Masculation: Helping you develop Authentic Masculinity, a sense of True Male Identity, understanding your role in life
• Ultra Deep Game: Defusing your emotional time bombs, freeing you from the shadows of trauma, and building Authentic Self-Esteem!
• Radical Presence: Getting out of your head and into your heart is one of the most profound transformations you need, if connecting to quality women is your goal!

just to name a few …

Orlando Owen‘s ‘MagickMale Process’ can change your life faster and more profoundly than all the “pickup”, “sarging”, and “game” in the world …
 

 
Orlando lives on a sailboat in Venice Beach, CA, coaching & teaching in Los Angeles, Miami Beach, and Europe.
 

• Visit Orlando Owen at MagickMale.com
• View Orlando Owen T21C 2010 [Florida]

CEO and founder of Pua Training, author of The Natural Art of Seduction, Richard ‘Gambler’ La Ruina before age 21 was a painfully shy introvert with terrible social skills, who got called ugly by girls and had low self-esteem. He stayed awake at night and wondered if he’d ever be able to find a girlfriend. He has spent the past 6 years working on every aspect of his character, including skills with women. People from his youth no longer recognize him and people that meet him can’t believe he wasn’t always a “natural” – both socially and with women.

Any success or ability that he possesses, he has had to work for. Because he has gone from zero to hero, he knows the steps necessary and this is what makes his teaching so effective.

The nickname: At 18 years old, Gambler took his life savings of £2000 and put them to work in the stock market. Over the next 6 years, he earned his nickname The God of Gamblers – from the Hong Kong film character who never loses a gamble. The nickname was later shortened to Gambler. Now, he lives in Leicester Sq. London and his full-time job is teaching guys how to achieve success with women.

~~~

• Visit PuaTraining.com
• Add Richard on Facebook
• Read The Natural Art of Seduction

~~~

Richard La Ruina Speaks in London this June!

Click the banner to learn more.

Jason ‘Gone’ Savage is a returning speaker to The 21 Convention — with his first speech being across the Atlantic in Orlando Florida, July of 2009.

A self proclaimed “romance artist and seduction specialist”, Jason has been coaching for over 10 years, is a teacher of the art of seduction to men, a teacher of the art of surrender to women, and is based out of Austin Texas along with his close friend and fellow coach, Steve Mayeda.

Event architect of The 21 Convention Anthony Johnson has stated the following in a recent interview¹ concerning Jason’s speech in Stockholm Sweden.

The insights of Jason Savage are astounding. Jason did more to advance this community in that one speech (2010 Europe) than the cumulative efforts of Erik, Owen, and Neil.

 
In this presentation titled “Seduction is a Gift”, Jason discusses his revolutionary concept, The Savage Triangle, distinguishing between the social, sexual, and seductive cornerstones of male/female relationships, and how these are applied purposefully and properly to improve your quality of life, and relationships there of.

• View Jason’s speech at T21C 2009
• Visit Jason’s blog at GoneSavage.com

Dejan’s involvement with The 21 Convention started out as that of an attendee in July of 2007. Through a week long workshop Anthony Johnson was hosting at the time, Dejan and Anthony became friends. Despite living half way across the world in Sweden, Dejan and Anthony spoke frequently over the following year.

Mid way through that year it became apparent to Anthony that Dejan’s proper role at The 21 Convention 2008 was not that of an attendee, but that of a speaker.

Dejan accepted the speaking invitation, and went on to give a phenomenal speech that year.

Come late 2009, Anthony decided it was time to expand The 21 Convention to Europe. Being Anthony’s most trusted contact in Europe, and living in Stockholm at the time, it was a natural choice for the first ever T21C Europe.

In his own words, Anthony Johnson has stated that

“Dejan was the key to Europe. Without him, it is unlikely The 21 Convention would have ever landed in Europe. For this I thank him. And for this — as the expression of a deeper understanding Dejan possesses, at such a young age — his thoughts should be heard, applied, and respected to the highest degree. He is wise beyond his years.”

~

Dejan is dual citizen of the United States and Sweden. He is well traveled, and currently a student and small business owner in Stockholm Sweden.

In this speech Dejan speaks on relationships, integrity, and purpose.

• Read his blog at Fading Stripes.
• View his full speech from The 21 Convention 2008.

Anthony Johnson, aka ‘Dream’, is the founding architect and chief executive officer of The 21 Convention.

Anthony was born (August 25th 1988) and raised in south west Florida, graduating from the IB program at Fort Myers High School in May of 2006. From June 2006 to February of 2010 Anthony attended the third largest university in the United States of America, the University of Central Florida.

During this time Anthony managed to fail “How to Start a Business”, twice, while simutaneously travelling the world to run The 21 Convention, and getting featured in the New York Times #1 best seller The Four Hour Work Week by Timothy Ferriss.

Anthony has since stopped attending college and focuses his efforts full time on The 21 Convention and his personal blog, The Dream Lounge, where he blogs regularly about life, liberty, exercise, nutrition, and all things related.

Anthony is a self proclaimed

“Floridian first, American second, and friend of liberty and reason above all”.

 
In this speech, Anthony identifies four key elements to becoming a stronger person.

• Element 1: Do your own thinking.
• Element 2: Drop the ambiguity you see in your own life.
• Element 3: Be willing to “sacrifice” everything, for something that you are convinced has higher value — live congruently.
• Element 4: Rise to the challenge of massive uncertainty when it comes your way — do not let fear obstruct your actions.

Visit his blog at TheDreamLounge.net.

Follow him on Facebook and Twitter.

See Chris’s 2007 speech here.

Unfortunately my introduction for Alexander was lost in processing. Never the less, it should be noted that Alexander contributed to the founding of The 21 Convention in late 2006/early 2007. It was a great experience finally meeting him in Sweden last Summer. Alexander is currently an instructor for Charismatic Revolution.

Much time has passed since the twin 2010 live events, and for a majority of that time, I have remained silent on this site. There has been a lot of activity of course – the changes of this website are evidence of such activity – yet, no continuous updates as in years gone by.

Just, silence, on my part.

On your guys part?

Anything but! I have received a ton of questions about 2010 footage. And I know for every person that asks, there are another dozen behind him thinking the same thing – where is it!!?!!?!?!?!?

Well, at this point, I’ve seen it, and I’m pumped to release it to the world. The twin 2010 events in tandem produced nearly as much content as we have on the site right now – which includes three live events and a six episode documentary series – which to me, represents a giant leap over the tipping point for The 21 Convention.

• The tipping point where things begin to snowball exponentially.
• The breaking point where some people don’t care for the direction I take the convention, and others are ecstatic about it.
• The point where this convention finds it’s deeply rooted polarity, attracts the type of people it was meant to, and repels those it wasn’t.
• The point where The 21 Convention not only becomes a vehicle for truth, but the vehicle for a tomorrow that doesn’t suck.

A vehicle for young men with the right head screwed on their shoulders, yet unjustly starved by the politically correct masses for resources brimming with inspiration and truth.

For those of us born just before the dawn of the 21st century — and now going through the most pivotal years of our lives in the very beginning of that century, destined never to see the beginning of the next — general consensus tells us to be ashamed first and proud second, to shun heroic effort, to never stand out, to celebrate mediocrity, to be men of moderate integrity, and to do as we’re told – that is, to be obedient, accept arbitrary authority, and never ask questions required to think critically, and for ourselves.

I ask: why not flip all of this on it’s head with The 21 Convention as an intellectual battering ram, and throw what garbage is left out the f*cking window?

…

If it’s not apparent by now, I have used these past few months of visible silence to isolate myself and think hard about where I want this convention to go, what I want it to do (to achieve), and what I want it to stand for and against.

This has been difficult because as many of you well know, this convention started out, mostly, as a “dating conference” for men under the age of 21 in 2007.

And as Adam Lyons recently commented in Austin Texas while I was visiting – it is the best dating conference in the world.

Or at least, it served that purpose at one point.

But what now?

Well, there in lies my silence while I make what may be the most important decisions of my life – including how to spearhead The 21 Convention to the next level while remaining true to my own core principles – that is, without betraying my self in the process of being a leader for something with limitless potential.

Now, I’m sure some of you are wondering, WTF does any of this have to do with the 2010 footage?

Well, it has everything to do with a “Plan for the Footage” as far as I am concerned, for a plan without a purpose is no more than an intellectual house of cards – which is no plan at all.

 
I had the opportunity a few weeks ago to take the convention footage, finish editing what was left of it, and release it to the world.

And I didn’t take it.

Why?

Because I don’t own it yet, and I would sooner put a gun to my head and pull the trigger than take that which is not mine by force or fraud. I find that idea morally repulsive and obscene to the highest of degrees.

Why don’t I own it?

Because I have not completed payment for it. I have racked my brain for months in an attempt to find extra capital to pour into the convention to compensate for financial mistakes of the past, and the results have been slow in coming.

I could push tickets harder for 2011 of course, but I cringe at yelling at people to buy way in advance, and paying half or even less than half of the full price ticket. That is financial suicide as I see it, since you guys actually listen to me now – unlike in years gone by where this convention was unproven, and 80% of attendees waited till the last few weeks.

The inverse happened this past year when ~80% of people bought way in advance – much to my surprise – and I was left doing a big fat FACEPALM during the final few weeks when I realized this.

Does this mean I want people to pay more for the convention than it’s worth? No, I do not desire to take that which I have not earned. But I do want people to pay an accurate price for the value received in return, which necessitates only the people who genuinely can’t afford the full price to grab the discounts – and anyone else deserving of recognition for being a long time supporter (and contributing value in other ways during that time).

Basically, I learned I have to stop shooting myself in the foot as a business owner, and let people who want to wait to the last minute, wait to the last minute, and pay a price accurate to the value received from attending.

In any case, that leaves me with the careful balance of searching for extra capital while continuing to “run the show”, and plan ahead for it’s future, while simultaneously clarifying the vision I have for T21C, and leading by example in my own personal life.

As far as extra capital goes, I am fresh out. I sold everything of significant value I own – including two cars – and poured every ounce of capital I had (and a bunch I didn’t have) into this convention.

Yet, I carry no regrets, because put quite simply, very little matters to me in this world right now than the ultimate and lasting success of this convention. Organizing The 21 Convention I feel, is my true purpose, currently expressed in the most potent and clear way possible.

While “sacrificing” all of my stuff (and credit) may seem self-destructive, I find it anything but. To me, it has been self-investment in the purest and most fulfilling of ways – a way that has made a huge difference in my own life, and subsequently, the lives of thousands around the world.

It has been a win/win in the most absolute and deeply rooted sense – one I plan to continue for a very long time.

It doesn’t appear that way at first glance of course – and as a result, the criticism on the business side from those with near-sightedness has been heavy – but external first glance is not something I think about, nor have ever thought about.

People who move the world don’t do it by subjecting themselves to the whims of others – they do it on their own honest judgment, every step of the way.

MOVING ON

 
This convention needs some financial input to correct for errors of the past — English translation: I f*cked up — there is no simpler way to put it.

Sponsors are good option (especially considering our web traffic), but are slim this time of year. And, as Bijal said in slightly different terms, this convention is extremely hard to classify to the lay person expecting to see the next snap, crackle, pop product/service/event.

Advertising in the videos may prove fruitful in the long haul, but in the short term, the revenue is hardly relevant.

Outside investors are an option, but, there are less than a handful of individuals I would even consider trusting ownership of this company with. (This is an option I would like to avoid at all costs).

Health/fitness training on my blog is a good option, but not scalable to the necessary degree, without bashing my head into a wall by working with people I have no desire to work with.

Which basically left me to combine two remaining options: more capital from me personally, and monetizing the footage. The capital is going to come from further obliterating my personal credit, and a 50-60 hour a week job that I am highly qualified to do and have plenty of experience in. It’s not the most effective thing to be doing with my time, but it’s not something I hate, and will gladly do over the short term for the extra funds I can throw at the convention.

As for the footage, it’s extremely valuable, insanely popular, and oozing with quality. You guys know this from years gone by, along with a zillion other people.

But, as I’ve mentioned, footage is and always will be 100% free so long as I am in charge.

Which probably leaves you to wonder: how on earth would it then be monetized (advertising aside)?

My solution is this: footage comes out on DVD first, and online free to stream second.

TRAITOR!!!

 
Ha! Actually, the real betrayal would be for this convention to never turn a significant profit, and run itself into the ground – ending with a whisper, not a bang.

I’ll take a pass on that one. Care to join me?

Now, the question some may have is: why buy footage on DVD when it can just be streamed for free?

And, won’t people just torrent it anyway?

 
The answer to the first question is actually quite simple: there is a very real difference between something sitting digitally on a server in some far off land, and something you can hold in your hands and play any number of years from now on a DVD player.

You can choose to own something rather than just viewing it publicly – which entails a lot of variables behind that seemingly simple image you see moving on a screen. It’s impossible for me to guarantee this footage will always be up for ever and ever on this website – if I did I’d be lying to you.

But I can guarantee that once you own a DVD or DVD series, it becomes your responsibility to take care of and maintain – potentially, for the rest of your life.

Plus, there is nothing like popping in a DVD in the pursuit of persuading someone else to watch something you find important. As a counter example, try getting someone to watch a 60 minute video on YouTube in person … good luck.

Now, as for people torrenting the 2010 footage, contrary to popular opinion for someone in my position, this is no concern of mine. In fact, I expect it to happen, and would be surprised if it didn’t.

And why should I care? I suspect most of the people who bother to torrent such a large batch of files – you’re talking 35 DVDs here – are the same people who would have just watched it on the site later anyway (without buying the DVDs), and will probably take part in the discussion and dissection of the videos all the same – and maybe even turn up at a live event some day.

There’s a margin of people here for sure that simply do not value the footage and will never attempt to return the value received from watching it, in any way/shape/form, but, I believe that is a shrinking margin.

I also believe it is not me or The 21 Convention they are betraying in their quasi-theft, but their own souls. Torrenting something of such value, produced in the most independent, grass-roots way possible, and never contributing back to the creator of it is but a small expression of the underlying attitude this person has for his or her life in general.

This is what the movie industry – among other industries – does not get. These people continually raise ticket (and DVD) prices and cite piracy as if it were the root of all evil.

Yet, this is the exact opposite of what they should be doing. Even in the face of inflation, ticket prices should be going down to discourage piracy and encourage attendance at the theaters – the experience of which is mildly better than watching a torrent of the movie, and opens up other possibilities as well (social outing for example).

The information and entertainment avenues are changing, and ever higher prices outweigh the benefit of attending that particular type of (easily distributed and replicated) entertainment event.

Unless a movie is outrageously good, it just doesn’t make sense to drop $15-$20 on an experience you may hate – the bulk of which you can get for free off a torrent site.

This begs the question in my mind of whether or not the convention should follow such a course of action, and my decision thus far has been no. The 21 Convention live event is not “mild” in difference from the footage, is is extreme in difference. They are literally two separate entities – one the blanket, eternal version of the former, the original. Attending in person is an expereince that can change your life – the footage at best, can lead to such an experience – be it T21C or another experience of your own – but it will always be the experience that drives and is an expression of the change, not the video itself which is a combination of 1′s and 0′s on a computer screen.

 
The same concept applies for a DVD or Blu-ray disc – you can get 90% of what the disc contains with little effort – but you can’t get the disc itself, the casing, the artwork, and any bonuses that come with a special edition.

A man has a right to his property, but if the laws to protect his property have not caught up to modern technology – or if potential laws would be more destructive to a man’s rights than they would be protective – then this is the playing field with which we live.

Adapt or die.

…

Anyway, that’s the jist of the plan. 35 DVDs will be coming out this December packing 7 days and ~50 hours worth of film.

I am going to set the prices as accurately as possible considering the value of them to you guys, and with respect for the production cost – which is a bit higher than what Universal Studios and other billion dollar companies pay for the mass produced DVDs you see at a store.

They will only be available in set form initially – Stockholm and Orlando – and a bonus for buying both.

Individual DVDs will come out at a later point, but that point has yet to be determined (a possible release point is when the free footage begins releasing).

As for the free footage, it is coming as soon as the videographer is paid in full. When this will be is impossible to say at present.

That may not be what a number of you wanted to hear, but that is the current state of affairs on the back end of the convention. It is 100% my responsibility to correct course for this imbalance, and like it, love it, or hate it, the above is my plan of action.

-Anthony Dream Johnson

Note: 2010 attendees will be receiving a special one time discount on the DVDs for their respective event.

Note 2: The free streaming versions are going to be released one at a time, twice or thrice weekly depending on the nature of the chosen speeches (and other factors). While longer in duration, I find this style of release a lot less chaotic than a “one shot one kill” style as executed in 2009, and a lot more fair for the speakers to have their shot at the spotlight.

PS- You can check out larger images of the 2010 cover art and read the back covers on my blog below.
Orlando
Stockholm

Man … if you had told me in the very beginning, that I would one day be announcing The 21 Convention 2011, I simply would not have known how to respond.

To think that something so raw, so out of the blue, would continue for five years straight – man that would be phenomenal in it’s own right.

But then to tag on that it would be The 21 Convention 2011 of London … WHAT!?

And obviously, it doesn’t end there, as T21C London will be our second convention in Europe.

Where do I even begin?

Suppose I’ll begin by saying that my original announcement date for London was after T21C 2010 of Orlando Florida, so as to not take away from any of the Orlando “thunder”.

However, the more I thought about it, the more silly that idea seemed. Orlando is rocking out no matter what.

At the same time, tickets have already been selling for London*, and I can only hold the prices at mega early bird rates for so long.

*I announced London to Stockholm attendees a short while ago.

Why London?

Well, I’ve actually thought for some time now about The 21 Convention 2011 (Europe). I remember the thought first crossing my mind on my transatlantic flight to … well technically, and ironically, London, where I had a four hour lay over to Stockholm in early May.

The idea was exciting, but at the time, very little attention could be allotted to it. My eyes were on Stockholm and Stockholm alone (not counting the beautiful Swedish women, of course).

However, on my tour throughout Europe to promote the Stockholm convention, I began to give the idea some more thought by keeping it in the back of my mind, specifically, which city it should be held in.

Out of all the cities I traveled to while on my speaking tour, Amsterdam stuck out the most to me as a potential 2011 location.

For one, an amazing convention called the Real Man Conference had been held there a few years back, and bar none, it was the biggest event this “community” has ever seen.

What’s more, the locals I met while in Amsterdam, were really cool people, and very supportive of The 21 Convention, much like in Stockholm and elsewhere around Europe.

And perhaps above all, Amsterdam is a pretty unique city, that I’m sure a lot of people want to visit almost regardless of any event being held there.

+3 for Amsterdam

Yet, here I am announcing the convention in London – a city I spent less than 5 hours in on my way to Sweden for the 2010 convention.

What gives?

My nose.

Uhhhh…. what?

Yep, my nose.

Over the years I have done my best to use my brain – my logic, my reason – for hosting this convention. When times get tough, rather than bitch and moan, I think.

And that usually works, but not always.

Sometimes I simply have to go with my gut, or, “follow my nose”. This works best when times are especially tough. When people like to tell me to “back off”, “get realistic”, “slow down”, and more or less conform to the invisible rules of the world, set by no one, and observed by nearly everyone.

Well, sometimes these people are right, and I need to calm myself down. But other times, it’s time to say fuck the rules, and make my own as I go along – which perhaps, in part, is what this convention has been about since the very beginning.

This type of action results in all sorts of fun. For example, this spawned The 21 Convention 2007 when people were screaming for me not to host it.

To back off, and let someone “more qualified” do it.

Hmmm …

Making my own rules also led me over 4,000 miles across the Atlantic to host our first ever convention in Europe.

A lot of people told me not to go, to play it safe, etc …

Well, that turned out to be one of the most profound moves of my life, and seemingly this convention’s as well (if we can be so generous as to view it under an individualistic light).

Hmmm …

Point is, using my head has it’s advantages – when used appropiately and during the right span of time – but sometimes you just have to do things in the spite of overwhelming odds.

Fortunately, we have the best of both worlds when it comes to London.

For one, my gut says “London”. I don’t know how else to explain it. I simply SEE this convention happening in London next year – almost literally if I sit back and try to envision it.

Perhaps more importantly, if we take a step back and look at the bigger picture … there are so many potential speakers in the United Kingdom, and so many people I’ve spoken with over the years from there it’s astounding.

Fans of the convention, readers of my blog, family, friends … even e-mails from people coming from the far reaches of the internet, the list is endless.

London has another really important factor going for it as well … ready for it?

The city of London drives more traffic to this site than any other city on the planet. In fact, it drives more traffic than the next three cities combined.

It’s ridiculous. London is just this giant, fat dot on the Google Analytics map.

And so what? People in London watch the free videos. Big deal.

Well, here’s the interesting part – we’ve never hosted The 21 Convention in a city that has significant traffic to the web site. As such – and this is probably news to some – we’ve never had a significant local turn out for an event.

This is totally, 100%, grade A backwards from every other convention in history, that was in any way related to “the community”. The local turn out is always massive, and then you have some guys fly in from far off places.

Not so with The 21 Convention. In both Orlando and Stockholm, the bulk of people who attend fly in from all over the place. And by bulk I mean like 90%.

Well, I’d like to change that.

Why?

It’s my dream to bring this convention to it’s fullest potential, and I don’t believe it’s there yet. Part of that potential is bringing in hundreds if not thousands of people for the convention – be it in Florida, Europe, elsewhere, or everywhere.

In doing so, this frees up a lot of financial wiggle room for the event, while keeping the ticket prices lean and accurate for what you guys are willing to pay.

Financial wiggle room means more ability for cool projects like The Community Tapes, and more bonuses for attendees – like an inclusive dinner after the event.

Perhaps more importantly, lots of people, and more financial wiggle room, gets us in the ball park for some seriously bad ass speakers.

People tell me I’m nuts, but I think this is the event for guys like David Deida – author of The Way of the Superior Man.

People tell me I’m nuts, but I think this is the event for guys like Tim Ferris. (Not to mention he included me in the revised edition of The Four Hour Work Week – come on Tim, where’s the love?).

People tell me I’m nuts, but why should we stop there? Why? Why can’t Anthony Robbins speak at The 21 Convention?

Seems like a pretty successful dude to me, with great ideas to share, don’t you think?

So, people tell me I’m nuts, and I ignore them, while pressing on, sincerely believe these guys not only would speak under the right circumstances at the event, but belong there. THIS is the outlet for them to reach new audiences, and connect in new ways.

Just gotta get on their radar a bit more. Being able to cover their flight and hotel expenses helps for sure, which becomes a reality with higher attendance. Just gotta make it happen!

Details

If you’ve read this far, you’re probably wondering about more specific details for the event. Well, here they are, as they currently stand.

Dates: June 1st-5^th 2011

June 1^st will be a meet and greet as we are doing here in Orlando this year. The main event will begin Thursday June 2^nd, and run until Sunday June 5^th – a full four days.

Location: London, England, United Kingdom (think I wrote that right)

A final conference room will be decided on this Fall after speaking with some locals and negotiating with various conference centers and hotels.

Potential speakers?

Yikes, this is going to be a long list.

• Anthony ‘Dream’ Johnson (that’s me)
• Dharam (2010 convention speaker, Pua Training Master Instructor)
• Jared ‘Ratisse’ (multi-year convention speaker)
• Dejan ‘Zebra’ (multi-year convention speaker)
• Vince Kelvin (2010 convention speaker, founder: Pua Summit)
• Richard ‘Gambler’ La Ruina (2010 speaker, founder: Pua Training)
• London Keychain (Love Systems)
• Jeremy Soul (Love Systems)
• Frederik “Satisfaction” (2010 speaker)
• Alex May
• Neil Natura
• Smooth Doc (2010 speaker, founder: Real Man Conference)
• Dj Fuji (multi year convention speaker)
• Andy Yosha (Pua Training Master Instructor, founder: DayGame.com)
• Tynan Smith (also known as ‘Herbal’ from The NY Times #1 Bestseller The Game)
• Dodger ‘Hshudo’ (multi year convention speaker)
• Steve “El Topo” Mayeda (multi year convention speaker)
• Orlando Owen (2010 convention speaker)
• Keiza Noble

And the list could go on, and on, and on … and these are only (well mostly) people that would speak about dating, relationships, sex, and so forth.

I will also be inviting people to speak on topics outside of the ones listed, opening up a whole new can of worms as it has here in Florida.

Anything else I should know?

Yep. I plan on doing a speaking tour around Europe once again to help get the word out about the convention. Most likely in late April/early May. If you would like me and potentially some other speakers to come to your city, please shoot me an e-mail at Dream@The21Convention.com with “London Tour” in the subject heading.

Beyond that, know that I now have the experience of four conventions under my belt – nearly five – and I am no longer a newbie to Europe.

This is the world’s #1 men’s convention, and I intend to put my money where my mouth is next June in London, the online heart beat of The 21 Convention.

Tickets are already on sale, and 2010 Stockholm attendees have already signed up. You can reserve your seat below, and join the Facebook event here.

The cost to attend The 21 Convention in London will be £ 500 if you do not sign up online beforehand.

If you sign up by July 18^th 2010 the cost is only £ 150, which is the most inexpensive a ticket will ever be for the event.

This may sound like semantics, but the door price to the event is the real and final price. Purchasing your ticket online saves you money. Buying in advance saves you even more, and at the same time, allows us to track attendance for the event, calculate budgets, etc.

It’s a win/win, and I hope more people take advantage of it this year rather than waiting till the last minute.

That’s all for now guys. See you next Spring, and see you in London.

-Anthony ‘Dream’ Johnson