Loosing his virginity at the age of 12, most would classify Alexander a “natural”. However, this is not the case. Alexander also came into the Pick Up Community at an early age.

He was 16 when he wrote his first field report and 17 when he held his first bootcamp. Since then he’s been broadcast on Swedish National TV, been seen in interviews in large newspapers, and instructed countless of students in a variety of different self-development courses.

Simultaneously, Alexander considers himself no longer a part of “the community”. Instead he’s searching for naturals, trying to discover what sets them apart from the, in lack of a better word, artificial pick up artists in order to see what can be learned.

Today he spends most of his night’s hosting night clubs in Gothenburg Sweden, working on his theories, and putting them into practice.

~~~

Alexander has been working exclusively for Charismatic Revolution — Sweden’s #1 resource for men’s dating and lifestyle advice — since 2007 and will continue doing so.

Alexander is one of the founding supporters of The 21 Convention.

• Visit Alexander at C-R.se

Effective June 5th 2011, the men’s conference of the century, The 21 Convention, has been held and completed 6 times around the world.

• T21C 2007 — Orlando Florida [2 days]
• T21C 2008 — Orlando Florida [3 days]
• T21C 2009 — Orlando Florida [4 Days]
• T21C 2010 Europe — Stockholm Sweden [3 Days]
• T21C 2010 North America — Orlando Florida [4 Days]
• T21C 2011 Europe — London England [4 days]

All 6 events have been filmed professionally, and can be watched again and again from start to finish, all for free on Youtube, and most of it in high definition.

A 7th event is to follow this July.

Before it arrives, I’ll recap The 21 Convention 2011 of London England, including official pictures and a first glimpse from behind the scenes with ALL of the speakers on video.

~~~

June 1st

Meet and greet with all available speakers and attendees 8pm-10pm at local pub.

June 2nd

Event begins with my speech titled “What is The 21 Convention?”

My definitive answer is: a panorama event for life on earth as a man.

This is me just before the speech. I chose not to sleep the night before, for the purpose of pushing myself to my absolute edge for my speech. My plan worked.

I was followed by James Steele II and his speech “Objectivism: Philosophy for Life on Earth”

James Steele was followed by Brad Branson of RealSocialDynamics.com and BradBranson.com. His speech was titled “Extreme Inner Game: Becoming the Gorilla”.

Epic bad assery.

Brad is the second executive coach from RSD to speak at The 21 Convention. He was the first to ever be filmed.

This is Brad doing a post speech interview.

Brad was followed by Steve Keychain, a top instructor for Love Systems. His speech was centered around purpose (and more specifically, your purpose for attending The 21 Convention and choosing to improve your quality of life).

Keychain is the second Love Systems instructor to speak at The 21 Convention (preceded by Nick Braddock in 2008).

I believe this may have been the first time in history instructors from RealSocialDynamics.com and Love Systems spoke back to back at the same conference.

Both speeches were fucking awesome.

After Keychain the main event ended. About 2 hours later everyone met up near the conference room for the 21C tradition, the “Approach a Thon”. A couple speakers showed up to give brief words of wisdom on approaching, especially for new guys. Those present included Brad Branson, Steve Keychain, James Marshall, and a few others (I was sleeping at this point).

June 3rd

Event opens with round two of James Steele II, this time speaking on “The Lower Back, and What to Do About It”. As far as I am aware and concerned, James Steele II is one of the most knowledgeable individuals on the planet regarding the lower back — and in due time, will be the most knowledgeable person on the planet on this subject.

What Drew Baye is to high intensity training, Doug McGuff is to exercise science, Mark Sisson is to health and nutrition, and Bill DeSimone is to congruent bio-mechanics, James Steele II is to the lower back.

Next up was a returning speaker to The 21 Convention, Dharam, the head coach of PUA Training. Dharam did something pretty interesting this year. He spent half of his speech addressing a specific, pre-planned topic, and the second half addressing 3 specific subjects the audience wanted to learn about Mark Sisson style.

I remember saying to myself when Dharam was done “This is the best speech Dharam has ever given.”

And it was.

Next up was Matthew Hussey — the young man I deem to be the Anthony Robbins of the 21st Century.

His speech was titled “The Psychology of Entrepreneurship”.  I think it was the single best introduction to this subject possible at The 21 Convention. Tim Ferriss could not have done a better job.

Matt  had everyone blown away with the speech, from attendees and fellow speakers, to the director of photography — and yes, me.

Stay glued for this speech release. I suspect it will be one of the highest viewed videos of all 2011 content, even side by side with stars like Dj Fuji, Adam Lyons, and Richard Nikoley.

Matthew will also be giving round 2 of this presentation at The 21 Convention 2011 of Orlando Florida — the final farewell event.

Matthew was scheduled to be followed by Dj Fuji — but even United States Marines get sick, and we had to push Fuji’s speech back to Sunday due to an illness.

Instead, Steve Mayeda stepped in and gave a kick ass presentation on sales, and the art of selling. It was the perfect follow up to Matt Hussey’s speech on entrepreneurship.

Steve was followed by Frederik (returning speaker) and Yoram from the Netherlands. Their speech was titled “Surviving the Game … Without Ice-T”. It was a definitive recap of their journey, and pitfalls through the PUA community. It was also their official exit and last speech to ever be given (except perhaps at The 21 Convention should it come to Amsterdam!).

June 4th

Saturday opened with Your Charisma Coach, Marcus Oakey. Marcus spoke on a number of things. The most fascinating topic to me was his discussion of charisma, and how it can be used both positively and negatively (his negative pinnacle example being Adolph Hitler).

Marcus was followed by close friend Sasha Daygame, founder of the Direct Dating Summit. Sasha spoke on what it means to be direct, why you should be direct with your intentions to women, and how it applies in real life (and specifically, during the day).

Following Sasha was Australia‘s #1 attraction coach James Marshall. That title doesn’t really seem fitting to me though after witnessing James’s speech and speaking with him behind the scenes. James as far as I am concerned, is one of the best attraction/seduction coaches in the world, let alone Australia, because his understanding of women, of himself, and of what it is to be a man, are truly remarkable.

Next up was the always enthusiastic, and incredibly energentic Vince Kelvin: seduction coach, and founder of the World PUA Summit held in California every year (where I originally met James Marshall).

After Vince was Jared Psych Laurence — his fourth speech at The 21 Convention. This specific one was all about sexual escalation. Psych kept is PG-13 for the cameras, but never the less, it was a really bad ass presentation, and I think everyone will learn a lot from both the information given as well as the demonstrations live on video.

After Psych was a special bonus presentation by Sasha — only this time it was not knowledge/teaching focused, but a 30 minute stand up comedy skit.

Sasha is actually a long time professional comedian, and the skit was hysterical. You will hear me in the background doing one of these.

[Picture unavailable]

I am really excited to get this specific video out because it will be the first 21C video that is purely entertainment based and not primarily information based.

~~~

After Sasha finished up over 40 of us went to a private dinner at a nearby restaurant. This was one of my favorite experiences throughout the entire event, being able to interact on a one to one basis with the attendees and most of the speakers. The restaurant I picked happened to have incredible cranberry sauce duck to, which I absolutely love, so that may have also been a factor … =).

Later that night Psych and Fuji took some attendees out in field for live training. Rob Judge was also there running a workshop independent of the convention. I myself went out with some of the guys to a nearby bar before finally venturing home for some much needed and well earned rest.

Of course, I woke up wide-eyed and bushy tailed at 6am for no apparent reason. Yayyyyyyyyy! =D

June 5th

Sunday morning opens with a 30 minute tag-team Q and A panel by James Steele II and myself on health/exercise/nutrition. The attendees asked some really good questions, and I think I speak for both James and myself when I say it was a ton of fun firing through the questions generated from videos on this site from speakers like Drew Baye, Doug McGuff, and Mark Sisson.

Next up was the CEO & Founder of DayGame.com, host of the DayGame podcast, and architect of the DayGame Blueprint live event, Andy Yosha.

I also call him the “Duke Nukem of Day Game”. A true bad ass when it comes to teaching and understanding the intricacies of meeting women during the day.

I should mention, Andy and his event inspired me to initiate and … shall we say, bring to full fruition, my first “day game approach”, while in London. Were it not for Andy and his love of day game, I’m certain that short term relationship would not have happened.

Cheers to day game.

After Andy, the director of photography and I setup some interviews with volunteer attendees. After a few of those (during lunch), the DP decided it would be a good idea to interview me as well for some “power quotes”.

I think I did pretty good considering the short notice =). I’ll see about getting out these short interviews in some format soon enough.

After that was the official Steve El Topo Mayeda talk, titled “The Sexual Life”.

Short version: El Topo is back with a vengeance to take on the world, and win. This is a whole new Steve, and I will be the first to say that this was his best presentation ever given.

The return of the red mole.

After Steve Mayeda was the legend himself, Dj Fuji.

Unfortunately I was ultra busy during this speech, grabbing footage for the video editor to use in an all new cinematic trailer (that is done, will be released soon, and is absolutely insane).

From what I did glean though, this was one of Fuji’s most advanced talks ever — and from what I witnessed at the opening, the most hardcore speech he’s ever given. Fuji’s marine-style opening literally made the hair on the back of my neck stand up.

Turning the heat up would be an understatement.

Rob Judge rounded out the event, with, like Fuji, I think his most hardcore, down to the grindstone speech ever. If Fuji was “sniping” out great content, Rob Judge was machine gunning that shit out Tony Montanna style (you’ll see what I mean when the video releases — Rob was on fire).

After that I made some closing statements (doing away with the traditional Q and A panel, instead leaving that kind of interaction mostly off camera for paid attendees to enjoy and benefit from).

And of course, a quick picture of all remaining speakers at the event.

~~~

At some point during the event, I told myself

“This is the best 21 Convention ever.”

As fate would have it, speakers and attendees alike reflected this at me very consistently throughout the event, starting only hours after I said that privately to myself. Some used the word best, others amazing, some even made up their own words, such as “the most amazingest”.

All express the same thing: the truth.

That The 21 Convention 2011 of London England was the best event to date. The best panorama event for life on earth, as a man, to ever be held, in history.

And The 21 Convention 2011 of Orlando Florida is going to be even better — because it can be, and I am fully committed to making that possibility a reality.

Stay tuned for further announcements about the final Orlando Florida event, the new cinematic trailer, 2012 tickets, and the potential jump to Australia, which would officially make T21C a tri-annual, tri-continent event.

– Anthony Dream Johnson

Founder & Architect: The 21 Convention

ps– you can view all 2011 pictures in their full HD resolution on Flickr.

~~~

Turn up the sound, plug in some head phones and check out behind the scenes interviews with all of the speakers. (I thought we would be in the clear filming this on a smaller camera and in turn produce a real behind the scenes feel, but the downside to a smaller camera is lower audio pickup so the sound is sub-par on most, but not unbearable).

CEO and founder of Pua Training, author of The Natural Art of Seduction, Richard ‘Gambler’ La Ruina before age 21 was a painfully shy introvert with terrible social skills, who got called ugly by girls and had low self-esteem. He stayed awake at night and wondered if he’d ever be able to find a girlfriend. He has spent the past 6 years working on every aspect of his character, including skills with women. People from his youth no longer recognize him and people that meet him can’t believe he wasn’t always a “natural” – both socially and with women.

Any success or ability that he possesses, he has had to work for. Because he has gone from zero to hero, he knows the steps necessary and this is what makes his teaching so effective.

The nickname: At 18 years old, Gambler took his life savings of £2000 and put them to work in the stock market. Over the next 6 years, he earned his nickname The God of Gamblers – from the Hong Kong film character who never loses a gamble. The nickname was later shortened to Gambler. Now, he lives in Leicester Sq. London and his full-time job is teaching guys how to achieve success with women.

~~~

• Visit PuaTraining.com
• Add Richard on Facebook
• Read The Natural Art of Seduction

~~~

Richard La Ruina Speaks in London this June!

Click the banner to learn more.

I am James Steele II. 22 years old and a PhD Candidate in the area of exercise as treatment in chronic low back pain (CLBP) at Southampton Solent University in the UK. I live in Southampton with my parents, three brothers (another has flown the coop) and five cocker spaniels. Why James Steele ‘II’? Well, my dad is a James also, and it stuck as a nickname (well, I preferred it to James Junior).

I am an exercise scientist by trade and gained a first class honours degree in Applied Sport Science at Southampton Solent University. I have been fortunate enough to apply my knowledge in working with a wide range of elite athletic populations including; international Ironman triathlete’s, Paralympic wheelchair basketball and rugby, semi professional muay thai fighters and professional football (soccer). In addition to this I’ve had a great deal of experience working with non-athletic populations including the elderly, diseased and my current area of research, CLBP.

I came across The 21 Convention or Anthony more specifically, through my interest in exercise science and following Doug McGuff and John Little’s Body by Science blog. At the time I wasn’t aware of what it was, or what it stood for and I didn’t look too much into it; however I was eventually drawn back to it through Anthony’s personal blog. It’s seldom that you find a man who is both good and great in this day and age, but that was the perception of Anthony I gained. In both Anthony’s blog and free footage from The 21 Convention I learned a great deal more than just the specific topics at hand.

I witnessed first and foremost a man of true integrity and self esteem, the type of man which this world needs and whose values are to be appreciated. I also found many more men like this. I found that I’m not alone in my philosophy.

I came to realise what The 21 Convention really stands for; integrity, self esteem, the rational mind, making the most of the life you have and valuing that life. I feel that with Anthony leading it and the men that it attracts pushing it forward, it will not just represent a changing paradigm in this world, but it can, and I believe will, change it.

Based upon the value I ascribe to, and have gained from, The 21 Convention, I hope that speaking this year I can offer the same. I bring to The 21 Convention this year in London two topics which I plan on presenting to the bright young men attending as both important in leading the lives you want. My specialist area of research, CLBP, and an armchair objectivists perspectives on existence and mans life, both being important in the maintenance of both physical, and mental health.

CLBP, despite its unpretentious nature is perhaps the most common and potentially the most debilitating affliction mans condition. I hope to present some of the evidence I believe explains its aetiology along with effective approaches for its prevention and treatment.

I’ve no formal education in philosophy, only the education that I saw fit to provide for myself. However, in the same way that I discovered myself through reading Ayn Rand’s works, I hope to also be able to present clearly her framework for a rational philosophy for life on earth, and allude to the implications and necessity of Objectivism as the philosophy for life.

I can’t wait to attend The 21 Convention this year in London and am honoured to have been invited to speak about two topics I am passionate about. To contact me visit my personal blog, The Life and Times of James Steele II, found at jamessteeleii.blogspot.com.

Look forward to meeting everyone in London on June 2nd 2011!!!

Who is James Marshall? (other than a confirmed speaker for T21C 2011)

Voted Australia’s best attraction coach 2 years running and appearing at last year’s world PUA Summit, James is a pioneer of groundbreaking Natural Seduction programs. He has broken down the elusive process of “going Natural”, offering a real alternative to the rigid linear seduction methods of the past. His breakthrough programs include the world’s only travelling 10 day bootcamp, the Infamous Euro Tour (www.theeurotour.com) and the live 12 week Masterclass – The world’s most comprehensive course for complete seductive and lifestyle evolution.

Unlike most seduction gurus, James is self taught, having no exposure to the seduction community prior to developing his skills. Before founding the Natural Lifestyles, James had a very colourful career in an amazing variety of areas. His different vocations and passions have given him a unique set of skills directly applicable to seduction and modern romance. From touring the country in his band (playing everything from huge festivals to a private performance for the Rebel Motorcycle gang), running his own successful massage business, to studying martial arts at Shaolin temple and representing Australia in Kung Fu; James has always pushed himself to explore his ultimate potential in whatever he pursues. Women are naturally attracted to men who follow their dreams, so along the way he has developed great proficiency with them. Applying the discipline and intensity of a martial artist, the sensitivity of a masseur and the artistic passion of a musician to this pursuit; he has dated countless incredible women.

As a coach James is an astute listener and is able to read between the lines to get straight to the heart of his clients issues. He has a deep knowledge of body language and conversational patterns, which allow him to transfer immediately useful practical advice to his clients. His style infield is relaxed and charming and he is particularly good at helping clients get into deep rapport with the women they meet and setting them up on the path to successful relationships.

James brings a wealth of life experience, innovation, empathy and humor to the Natural Lifestyles and is committed to seeing other men making the absolute most of their time on this planet. At this year’s 21 Convention James will be presenting on his powerful methods of designing a lifestyle that naturally attracts women to you and his incredible low energy seduction principles.

For more information on James and The Natural Lifestyles, go to www.thenaturallifestyles.com

Jason ‘Gone’ Savage is a returning speaker to The 21 Convention — with his first speech being across the Atlantic in Orlando Florida, July of 2009.

A self proclaimed “romance artist and seduction specialist”, Jason has been coaching for over 10 years, is a teacher of the art of seduction to men, a teacher of the art of surrender to women, and is based out of Austin Texas along with his close friend and fellow coach, Steve Mayeda.

Event architect of The 21 Convention Anthony Johnson has stated the following in a recent interview¹ concerning Jason’s speech in Stockholm Sweden.

The insights of Jason Savage are astounding. Jason did more to advance this community in that one speech (2010 Europe) than the cumulative efforts of Erik, Owen, and Neil.

 
In this presentation titled “Seduction is a Gift”, Jason discusses his revolutionary concept, The Savage Triangle, distinguishing between the social, sexual, and seductive cornerstones of male/female relationships, and how these are applied purposefully and properly to improve your quality of life, and relationships there of.

• View Jason’s speech at T21C 2009
• Visit Jason’s blog at GoneSavage.com

The 2011 speaking lists have been long in the works, and long awaited.

The waiting ends now (London this post, Orlando the next).

Below I will list the current speaking roster for London, as well as some of the speakers who I have in mind and/or have already sent invitations to (and am awaiting reply, or currently discussing the possibility with).

The 21 Convention 2011 of London England

Confirmed:

• Anthony Dream Johnson
• Dj Fuji
• Adam Lyons
• Jason Savage ¹
• Vince Kelvin
• Orlando Owen
• James Marshall ²
• Dharam
• Sasha ³
• Andy Yosha ⁴
• Richard La Ruina
• Keychain ⁵
• Steve Mayeda
• Frederick Satisfaction & Yoram
• Klaus Jørgensen ⁶
• James Steele II

1. Jason will either speak in London or Orlando, not both. As the London convention approaches he will decide which.
2. I met James at Vince Kelvin’s Pua Summit this past September. I saw him speak, and am very excited to have him as part of the event. Check out his website TheNaturalLifeStyles.com
3. Sasha is a London based daytime dating coach. See him speaking at the Real Man Conference.
4. Andy is a London based daygame coach, and one of the founders of DayGame.com. Andy comes highly recommended from every single person I’ve ever met that knows and has worked with him.
5. Keychain is a London based Master Instructor for LoveSystems.
6. Klaus is going to talk about, and literally bring on stage, a home version of the most advanced exercise machine in the world. See it in action here, and see me using it here in Austin Texas.

Invited/potential speakers [not complete list]

• Dr. John Briffa
  • Dr. Briffa is a nutritional expert, best selling author, and is very much in line with the ideas of Mark Sisson and Dr. McGuff. He is interested in speaking, just working out the details at this point. Check out a video of him.
• Rob Judge
• Tim Ferriss
  • As always, I am interested in having Tim speak. If he does choose to speak, there is a chance he would pick London over Orlando.
• Tynan
  • I have invited Tynan again. Last year he was good to go for Stockholm, but I was not able to fund his travel and lodging expenses. If he is again interested in travelling to Europe to speak, and the funds are there, he may come.

Further invitations?

There are nearly a dozen other speakers I have on my invite list for T21C 2011 London. Most are exercise/nutrition/health based as I try to round out the event. A few are dating coaches, and a few are business/entrepreneurship focused.

Tickets?

The full ticket price for London is $800 USD. Currently there is a $350 discount code. The code is Vday. It expires February 28th 11:59 pm EST. The price will go up after that, although not yet to the full price.

There is also going to be a $50 discount code, combinable with any other event discount code, for everyone who buys a 2010 DVD Series set within the first 72 hours of it’s release.

The sets release tomorrow evening. Stay tuned. And be ready to grab your ticket here.

– Anthony Dream Johnson

Anthony Johnson, aka ‘Dream’, is the founding architect and chief executive officer of The 21 Convention.

Anthony was born (August 25th 1988) and raised in south west Florida, graduating from the IB program at Fort Myers High School in May of 2006. From June 2006 to February of 2010 Anthony attended the third largest university in the United States of America, the University of Central Florida.

During this time Anthony managed to fail “How to Start a Business”, twice, while simutaneously travelling the world to run The 21 Convention, and getting featured in the New York Times #1 best seller The Four Hour Work Week by Timothy Ferriss.

Anthony has since stopped attending college and focuses his efforts full time on The 21 Convention and his personal blog, The Dream Lounge, where he blogs regularly about life, liberty, exercise, nutrition, and all things related.

Anthony is a self proclaimed

“Floridian first, American second, and friend of liberty and reason above all”.

 
In this speech, Anthony identifies four key elements to becoming a stronger person.

• Element 1: Do your own thinking.
• Element 2: Drop the ambiguity you see in your own life.
• Element 3: Be willing to “sacrifice” everything, for something that you are convinced has higher value — live congruently.
• Element 4: Rise to the challenge of massive uncertainty when it comes your way — do not let fear obstruct your actions.

Visit his blog at TheDreamLounge.net.

Follow him on Facebook and Twitter.

The deal is simple, and begins today.

Sign up for either 2011 event, before 11:59pm December 28^th, save hundreds of dollars, and gain exclusive first run access to The 21 Convention 2010 DVD Series.

The full price for T21C London is $800. Sign up by December 28^th and save over 50% with discount code Newyears2.

The full price for T21C Orlando is $700. Sign up by December 28^th and save over 50% with discount code Newyears.

There will be more early bird discounts in early 2011. They will not be as large as this discount – which is my reward for those with the courage to take action in advance.

Likewise, the pre-sale, first run offer on The 21 Convention 2010 DVD Series ends December 28^th, along with the event discount code.

This pre-sale is for registered attendees only – past and present. The ONLY way to gain access, if you have not attended previously, is by signing up for a 2011 event. There are no exceptions.

The pre-sale on 2010 DVDs offers first print shipment of the DVDs (you get first dibs the minute they are printed), as well as a $50 discount across the board.

• $199.95 for the 15 DVD Stockholm set instead of $249.95
• $249.95 for the 20 DVD Orlando set instead of $299.95
• $399.95 for the full 35 DVD set instead of $450

Front row seating and a private dinner with all available speakers is still available for purchase at each event.

• The cost for front row seating is $100.
• The cost for a private dinner with the speakers is $75 (dinner included).

If you want both, there is a $25 discount. Simply select upon checkout if the option is still available.
 
Enjoy your holiday by using that time to do something great.
 

 
-Anthony Dream Johnson

ps — Did you see The Plan for the Footage?