For those that are new, and possibly confused by the video downloads and DVDs available this year, all official 21 Convention footage is free to the world, to stream. It always has been, and as I’ve discussed before, always will be, so long as I am in charge.

The downloads and DVDs are made available, by request over many years now, for those who want to download the videos and view them offline, those who want to listen to them on Mp3 players, those who don’t want to wait for the videos to release online, and for those who want to own the videos, rather than be limited to streaming them for free online.

As you may have guessed, the videos do not release all at once. In fact the release schedule I’ve created goes clear through the very last day of February 2012.

Meaning if even one video is delayed by one single day, the schedule immediately bumps into March 2012.

Long time you say? Well, there is 8 days worth of footage to release. Imagine sitting in front of a TV and watching it for over a week straight.

That’s how much video content there is to release. And that’s just the free stuff. As I alluded to before, there was a secret 9th day of filming (or 5th depending on how you look at it) in Orlando this year that was in large part organized by T21C, but was not paid for by The 21 Convention.

Meaning, this footage is extra bad ass, extra ultra super high quality, and, will not be free. Nor do I have the power to make it so. I can tell you though, that I witnessed the majority of the production, and am involved in the editing process to a limited degree — and so far, this stuff kicks ass.

It’s what some of the best speakers are able to do when they aren’t limited to 45-60 minutes, have a smaller, more private setting to film in, and subsequently, are really able to dig deep.

Many of the speakers simply don’t have an outlet to film in such a way, but, that is exactly what The 21 Convention provides for them, and I think everyone who purchases those videos will be pleasantly surprised.

~~~

While only I and a number of the speakers/staff will be aware of the official release dates, here is the actual line up of speeches and categories I have placed them in for easier reference.

– Anthony Dream Johnson

Male/Female Relationships

• Brad Branson — Becoming the Gorilla
• Socrates — A Contrarian Look at Interpersonal Relationships
• Adam Lyons — Qualification Explained
• Robbie Kramer — Inner Confidence
• Bravo PUA — Online Game
• Dharam — Approach Anxiety, Qualification, Escalation
• Frederik & Yoram — Surviving the Game
• James Marshall — The Three Pillars of Seduction
• Andy Yosha — The Duke Nukem of Daygame
• Nick Sparks — Take Action, Drop a Hook
• Marcus Oakey — The Meaning of Charisma

• Steve Mayeda — The Sexual Life
• Steve Mayeda — Sex, Seduction, and Sexuality

• Dj Fuji — Critical Blind Spots in Dating
• Dj Fuji — 3 Things that Will Revolutionize your Game, Mindset, and Journey

• Jared Psych Laurence — Sexual Escalation
• Jared Psych Laurence — Qualification & Expressing Interest

• Sasha Daygame — Direct Daytime Dating
• Sasha Daygame — Chuck Manslag Stand up Comedy Skit (special release!)

• Rob Judge — Motivated to Date Hotter Girls
• Zack Bauer — Co-founder: Date Hotter Girls LLC

Health — Exercise and Nutrition

• Skyler Tanner — Training Expectations over a Lifetime
• Anthony Johnson & James Steele II — Exercise & Nutrition Q and A Panel [released]
• James Steele II — Chronic Lower Back Pain (and what to do about it)

• Keith Norris — Health vs Performance, Autoregulation, & Establishing Your Basecamp
• Keith Norris — World Premiere of the ARX Fit Omni Machine

Individualism — Life/Philosophy/Wealth

• Bravo — Self Defense & How to Pick Your First Handgun
• James Steele II — An Introduction to a Philosophy of Reason
• Richard Nikoley — Free the Animal
• Gary Korolev — The History and Future of Money
• Steve Mayeda — Sales, Business, and Marketing
• Anthony Dream Johnson — Three Dichotomies that Will Change Your Life [released]
• Anthony Dream Johnson — What is The 21 Convention? [released]

• Matthew Hussey — The Psychology of Entrepreneurship [released]
• Matthew Hussey — The Psychology of Entrepreneurship 2.0 [released]

I’m both happy and proud to say that 2011 event footage, in it’s entirety, is in the final stages of release preparation. Before getting into what that release will look like, I will take a second to announce that this past year’s series of events has produced more footage, of a higher quality, than ever before.

In a way, I think this announcement is “expected” of me, but as the only person with a full, in depth, over-arching view of ALL the 2011 footage (and what the release of it will look like), I can tell you definitively that this year’s series of videos are absolutely incredible and blow away all previous years footage releases.

To put this in a perspective many of you will grasp, 2010 footage included 7 days of continuous filming. A week straight of remarkable speeches by inspiring speakers.

This year we don’t have just 7 days worth of speeches to release, nor even 8. We have a total of 9 days of footage, by the sum of the best speakers in the world that I could get to the events.

This includes,

• 4 days of London footage
• 4 days of Orlando footage
• 1 secret day of video (filmed in Florida)

That’s right, we took an extra day to film some of the BEST speakers The 21 Convention has ever been a platform for. And I really mean “day”, because the filming took place from early morning, to past midnight (where as we typically stop at ~7pm).

And what was filmed on this secret bonus day? Secret stuff, too hot for TV! =D

(These videos were the most complex to film, produce, and now edit, so you will have to wait a little longer as compared to the main event footage).

~~~

All this means the following to you guys,

• More FREE video content than ever
• NEW speakers
• NEW topics
• NEW ways to view
• New video projects on the horizon

In addition to the “staple” topics of exercise and nutrition, and men’s dating advice, new topics include,

• Philosophy
• Entrepreneurship
• Stand up comedy (not how to do it — actual stand up at The 21 Convention!)
• Chronic lower back pain
• Economics
• Monogamous/long term relationships
• Self-defense
• Online game
• and more

1. Video Previews + Audio Downloads

2. Full Video Downloads + DVDs

3. The Big Cheese: FULL Online Streaming Releases

2011 footage has already begun releasing in FULL via Youtube. This will start back up again, and continue on a once or twice weekly basis in October, until all footage has been released. I will repeat what I said earlier and state that there is a LOT of footage. Even at a twice a week release rate, it’s going to take 3+ months to release it all, so, be patient. For the content, speakers, and ideas involved, these are the best damn videos in the world, and I promise you, every single one of them will be worth the wait.

View them on The21Convention.com to navigate and discuss better, view them on Youtube with advertisements to support The 21 Convention financially.
 

4. Bonus Day Video Footage?

 
Special announcements will be made for the “secret” bonus footage filmed in Florida this past July via the newsletter. That’s all I can really say right now, other than that a tremendous amount of time, effort, and attention has gone into the production of these videos — more so than even the main event footage, and those are always top of the line. As such, stay tuned for announcements on these videos specifically. They will be like nothing you’ve ever seen come from The 21 Convention before and they will bring new content to an already packed table.
 

5. New Video Project?!

 
Plain and simple, I want to continue the documentary series. If you haven’t seen any of the previous episodes, do yourself a favor and go watch them right now. They are true “hidden gems” in terms of videos from The 21 Convention, and if you’ve ever watched a single minute of event footage, you owe it to yourself to view those in full.

In any case, I want to continue producing those with a number of new speakers this year. This is largely contingent on videos selling really well though, because to produce the documentary episodes, plain and simple, takes a lot of cash. DVDs sold like crazy last year. I hope they do again this year, in addition to the video/audio downloads that simplify everything immensely. In all cases, if you want to see the documentary series continue, know that any video purchases will go directly towards the production of new videos, primarily, new documentary episodes.

Thanks for your time and your patience.

– Anthony Dream Johnson

In case you missed the news, I announced on my birthday this past Thursday (August 25th) where The 21 Convention 2012  of North America would be held.

Potential locations suggested and on my mind included,

• Canada
• San Diego, California
• Austin, Texas
• Washington D.C.
• Miami, Florida

And while all are viable options for 2013, I made the decision and set my mind and heart on Austin Texas for the 2012 North American live event location.

Having scouted the city in the fall of 2010 — while meeting up with local past and future speakers, including Steve Mayeda, Adam Lyons, Skyler Tanner, and Keith Norris — I knew right away it was a great choice.

And throughout the year, after comparing it to other potential locations, and weighing the pros and cons, I am happy with my choice, and look forward to bringing the event there August of 2012.

~~~

For those curious, the biggest “pros” were site traffic and geographic location. Austin drives a great deal of traffic to the Youtube videos as well as this site — and so do other major cities in Texas — which I cannot say the same of for my home State of Florida.

Austin is also smack in the middle of the country, unlike Orlando, which for those who haven’t look at a map lately, is located in the tail/ass end of the country.

Case and point, these are two big factors for bolstering attendance, and subsequently, continuing to advance and march The 21 Convention forward.

The fact that Texas is home to a variety of speakers — returning and new alike — is a great benefit as well, especially in the case of Tynan Smith, Tucker Max, and Congressman Ron Paul.

~~~

Is Ron Paul really coming?

So far as I can tell, and from what I hear, many people are surprised I invited Ron Paul to The 21 Convention – and to make it abundantly clear, this is a real invite, and is not meant to be merely “symbolic” or anything of the sort.

Having met Ron Paul, and his campaign manager seen in the background of this picture, they are interested, and if he is able during that time to speak, and it makes sense for his campaign, he will be there.

While this is awesome news in and of itself, what’s even better news is that if he does agree to speak, I am going to open the entire conference up for FREE that day, either entirely, or in large part.

This will draw as many people as possible to the event, to hear Ron speak, and the speakers leading up to him. Ron did this in Orlando the day before we met and he drew over 700 people … (see above).

While I wouldn’t expect that many people to stay for the remainder of the weekend, I suspect many would in light of hearing other speakers on other topics — speakers that make sense.

~~~

Date change?

For those that may not have noticed, I moved the 2012 North American event from the traditional end of July to the middle of August, just before my birthday.

Truth be told, the July dates were picked in 2007 with little concrete reason, and I just stuck with them through 2011. Having moved the 2012 London event to June 22nd-24th though, I wanted additional buffer time in between the events to visit Austin, ensure the event is set and prepped perfectly, and on a personal note, time to catch my breath.

While I feel better and more skilled in running the events every year, they also increase in complexity, scope, and quality — step for step with my increase in skill.

So, point being, I need my rest, and August will do just fine — good bye July!

~~~

Tickets?

As of right now, tickets are only being released and sold once monthly, throughout the entire year. I’m doing this primarily to increase efficiency in the sales, by literally doing them less often. Each month ticket prices will go up slightly, and bonuses are subject to change at any time — such as free access to all other 2012 live events.

That’s right, everyone who bought Austin tickets in August can get into the 2012 London event for FREE — and vice verse for London ticket buyers. This will also be true for September tickets — but I cannot guarantee October’s tickets to have this same perk.

If you want to stay on top of tickets, sign up here for your desired event and keep an eye on your inbox.

~~~

More questions and answers to come, as well as a mountain of unbelievable 2011 HD footage.

Stay tuned and rock on.

– Anthony Dream Johnson

Founder & Architect: The 21 Convention

 
WGN Chicago

This is a radio interview I did on WGN Chicago last week just before The 21 Convention 2011 of Orlando Florida. Unexpected and last minute as it was I think this is the biggest bit of media exposure I have ever had — and the best I have ever performed in. The host, Bill Less, asks some really, really good questions, and in spite of the proximity to the live event and corresponding level of stress I was under during that time, I nailed every single one just the way I wanted to.

Topics include psychological mirrors, the ideal man, romantic love, and intimate relationships.

– Anthony Dream Johnson

ps — right click and “save as” on the link to download the interview in .mp3 format.

 
2 bootcamp seats are left for coaching with Nick Sparks at The 21 Convention 2011 of Orlando Florida. Nick Sparks is a three time returning speaker to The 21 Convention and widely considered one of the top dating coaches in the country.

The workshop price is $750 if paid online in full. Alternatively you can save $150 by putting a $100 deposit down today online, and paying $500 in person, for a total price of $600.

Click here to pay $750 today — nothing due in person

Click here to make a $100 deposit today — $500 due in person (cash only)

As announced previously, July 21st-24th 2011 are the dates of the fifth consecutive and final Orlando Florida 21 Convention. After this July The 21 Convention [North America] will be held in another, as of yet unannounced location.

The final event and speaking schedule is as follows. All speech titles are tentative.

Wednesday July 20th

8pm-10pm Meet and Greet /w Speakers & Attendees

(Location announced to attendees only)

Thursday July 21st

Anthony Dream Johnson 10:30am—11:15am

Getting the Most out of The 21 Convention with the Three Dichotomies that Will Change Your Life

Unannounced Guest Speaker 11:30am – 12:45pm

Lunch 12:45 – 2:30pm

Tim the Right Hand Man 2:45pm – 4:00pm

4x Returning Speaker to The 21 Convention

Skyler Tanner 4:15pm – 5:30pm

Great Expectations: Training Expectations over a Lifetime

Bravo 5:45pm – 6:45pm

Tactical Self Defense & How to Pick Your First Handgun

Friday July 22nd

Robbie Kramer 10:45am – 11:45am

The Formula For Confidence

Bravo 12:00pm – 1:00pm

The Keys to Success in Online Game

Lunch 1:00pm – 2:45pm

Adam Lyons 3:00pm – 4:15pm

The World’s #1 Pickup Artist

Nick Sparks: 4:30pm – 5:30pm

Take Action, Drop a Hook

Zack Bauer 5:45pm-6:45pm

Co-Author of The 4 Elements of Game

Saturday July 23rd

Keith Norris: 10:45am – 11:45am

Health vs Performance, Autoregulation, and Establishing Your Base Camp

Keith Norris [Round 2] – 12:00pm – 12:45pm

Unveiling the World’s Most Advanced Exercise Machine — Live Demonstration

Lunch 12:45pm – 2:30pm

Drew Baye – 2:45pm – 4:00pm

The Nuts & Bolts of High Intensity Training

Richard Nikoley 4:15pm – 5:30pm

Getting the Most Out of Your 20s and Avoiding All The Mistakes

Dj Fuji 5:45pm – 7:00pm

The World’s #1 Asian Dating Coach

Private Dinner with Speakers, Attendees, & Staff 9pm – 11:30pm

Sunday July 24th

Gary Korlev 10:45am – 11:30am

The History and Future of Money

Matthew Hussey 11:45m – 1:00pm

The Psychology of Entrepreneurship 2.0

Lunch: 1:00pm – 2:45pm

Jason Savage 3:00pm – 4:30pm

The World’s #1 Seduction Coach

Steve Mayeda: 4:45pm – 6:15pm

Loneliness, Love, Shame, and our Sexual Evolution

~~~

Closing Statements by Anthony Dream Johnson

Bonus: Monday July 25th

Drew Baye’s High Intensity Workshop — Live Coaching, Explanation, and Training in the Gym

Details coming soon.

Bonus Coaching

Coaching will be available with select speakers throughout the main event (after hours). Attendees are to be informed as this becomes available.

Buy Tickets

Tickets are available until June 30th for $600 USD. Ticket includes full access to the main event, as well as full access for a friend to attend with you. Price increases to $650 July 1st, and $700 July 18th.

Effective June 5th 2011, the men’s conference of the century, The 21 Convention, has been held and completed 6 times around the world.

• T21C 2007 — Orlando Florida [2 days]
• T21C 2008 — Orlando Florida [3 days]
• T21C 2009 — Orlando Florida [4 Days]
• T21C 2010 Europe — Stockholm Sweden [3 Days]
• T21C 2010 North America — Orlando Florida [4 Days]
• T21C 2011 Europe — London England [4 days]

All 6 events have been filmed professionally, and can be watched again and again from start to finish, all for free on Youtube, and most of it in high definition.

A 7th event is to follow this July.

Before it arrives, I’ll recap The 21 Convention 2011 of London England, including official pictures and a first glimpse from behind the scenes with ALL of the speakers on video.

~~~

June 1st

Meet and greet with all available speakers and attendees 8pm-10pm at local pub.

June 2nd

Event begins with my speech titled “What is The 21 Convention?”

My definitive answer is: a panorama event for life on earth as a man.

This is me just before the speech. I chose not to sleep the night before, for the purpose of pushing myself to my absolute edge for my speech. My plan worked.

I was followed by James Steele II and his speech “Objectivism: Philosophy for Life on Earth”

James Steele was followed by Brad Branson of RealSocialDynamics.com and BradBranson.com. His speech was titled “Extreme Inner Game: Becoming the Gorilla”.

Epic bad assery.

Brad is the second executive coach from RSD to speak at The 21 Convention. He was the first to ever be filmed.

This is Brad doing a post speech interview.

Brad was followed by Steve Keychain, a top instructor for Love Systems. His speech was centered around purpose (and more specifically, your purpose for attending The 21 Convention and choosing to improve your quality of life).

Keychain is the second Love Systems instructor to speak at The 21 Convention (preceded by Nick Braddock in 2008).

I believe this may have been the first time in history instructors from RealSocialDynamics.com and Love Systems spoke back to back at the same conference.

Both speeches were fucking awesome.

After Keychain the main event ended. About 2 hours later everyone met up near the conference room for the 21C tradition, the “Approach a Thon”. A couple speakers showed up to give brief words of wisdom on approaching, especially for new guys. Those present included Brad Branson, Steve Keychain, James Marshall, and a few others (I was sleeping at this point).

June 3rd

Event opens with round two of James Steele II, this time speaking on “The Lower Back, and What to Do About It”. As far as I am aware and concerned, James Steele II is one of the most knowledgeable individuals on the planet regarding the lower back — and in due time, will be the most knowledgeable person on the planet on this subject.

What Drew Baye is to high intensity training, Doug McGuff is to exercise science, Mark Sisson is to health and nutrition, and Bill DeSimone is to congruent bio-mechanics, James Steele II is to the lower back.

Next up was a returning speaker to The 21 Convention, Dharam, the head coach of PUA Training. Dharam did something pretty interesting this year. He spent half of his speech addressing a specific, pre-planned topic, and the second half addressing 3 specific subjects the audience wanted to learn about Mark Sisson style.

I remember saying to myself when Dharam was done “This is the best speech Dharam has ever given.”

And it was.

Next up was Matthew Hussey — the young man I deem to be the Anthony Robbins of the 21st Century.

His speech was titled “The Psychology of Entrepreneurship”.  I think it was the single best introduction to this subject possible at The 21 Convention. Tim Ferriss could not have done a better job.

Matt  had everyone blown away with the speech, from attendees and fellow speakers, to the director of photography — and yes, me.

Stay glued for this speech release. I suspect it will be one of the highest viewed videos of all 2011 content, even side by side with stars like Dj Fuji, Adam Lyons, and Richard Nikoley.

Matthew will also be giving round 2 of this presentation at The 21 Convention 2011 of Orlando Florida — the final farewell event.

Matthew was scheduled to be followed by Dj Fuji — but even United States Marines get sick, and we had to push Fuji’s speech back to Sunday due to an illness.

Instead, Steve Mayeda stepped in and gave a kick ass presentation on sales, and the art of selling. It was the perfect follow up to Matt Hussey’s speech on entrepreneurship.

Steve was followed by Frederik (returning speaker) and Yoram from the Netherlands. Their speech was titled “Surviving the Game … Without Ice-T”. It was a definitive recap of their journey, and pitfalls through the PUA community. It was also their official exit and last speech to ever be given (except perhaps at The 21 Convention should it come to Amsterdam!).

June 4th

Saturday opened with Your Charisma Coach, Marcus Oakey. Marcus spoke on a number of things. The most fascinating topic to me was his discussion of charisma, and how it can be used both positively and negatively (his negative pinnacle example being Adolph Hitler).

Marcus was followed by close friend Sasha Daygame, founder of the Direct Dating Summit. Sasha spoke on what it means to be direct, why you should be direct with your intentions to women, and how it applies in real life (and specifically, during the day).

Following Sasha was Australia‘s #1 attraction coach James Marshall. That title doesn’t really seem fitting to me though after witnessing James’s speech and speaking with him behind the scenes. James as far as I am concerned, is one of the best attraction/seduction coaches in the world, let alone Australia, because his understanding of women, of himself, and of what it is to be a man, are truly remarkable.

Next up was the always enthusiastic, and incredibly energentic Vince Kelvin: seduction coach, and founder of the World PUA Summit held in California every year (where I originally met James Marshall).

After Vince was Jared Psych Laurence — his fourth speech at The 21 Convention. This specific one was all about sexual escalation. Psych kept is PG-13 for the cameras, but never the less, it was a really bad ass presentation, and I think everyone will learn a lot from both the information given as well as the demonstrations live on video.

After Psych was a special bonus presentation by Sasha — only this time it was not knowledge/teaching focused, but a 30 minute stand up comedy skit.

Sasha is actually a long time professional comedian, and the skit was hysterical. You will hear me in the background doing one of these.

[Picture unavailable]

I am really excited to get this specific video out because it will be the first 21C video that is purely entertainment based and not primarily information based.

~~~

After Sasha finished up over 40 of us went to a private dinner at a nearby restaurant. This was one of my favorite experiences throughout the entire event, being able to interact on a one to one basis with the attendees and most of the speakers. The restaurant I picked happened to have incredible cranberry sauce duck to, which I absolutely love, so that may have also been a factor … =).

Later that night Psych and Fuji took some attendees out in field for live training. Rob Judge was also there running a workshop independent of the convention. I myself went out with some of the guys to a nearby bar before finally venturing home for some much needed and well earned rest.

Of course, I woke up wide-eyed and bushy tailed at 6am for no apparent reason. Yayyyyyyyyy! =D

June 5th

Sunday morning opens with a 30 minute tag-team Q and A panel by James Steele II and myself on health/exercise/nutrition. The attendees asked some really good questions, and I think I speak for both James and myself when I say it was a ton of fun firing through the questions generated from videos on this site from speakers like Drew Baye, Doug McGuff, and Mark Sisson.

Next up was the CEO & Founder of DayGame.com, host of the DayGame podcast, and architect of the DayGame Blueprint live event, Andy Yosha.

I also call him the “Duke Nukem of Day Game”. A true bad ass when it comes to teaching and understanding the intricacies of meeting women during the day.

I should mention, Andy and his event inspired me to initiate and … shall we say, bring to full fruition, my first “day game approach”, while in London. Were it not for Andy and his love of day game, I’m certain that short term relationship would not have happened.

Cheers to day game.

After Andy, the director of photography and I setup some interviews with volunteer attendees. After a few of those (during lunch), the DP decided it would be a good idea to interview me as well for some “power quotes”.

I think I did pretty good considering the short notice =). I’ll see about getting out these short interviews in some format soon enough.

After that was the official Steve El Topo Mayeda talk, titled “The Sexual Life”.

Short version: El Topo is back with a vengeance to take on the world, and win. This is a whole new Steve, and I will be the first to say that this was his best presentation ever given.

The return of the red mole.

After Steve Mayeda was the legend himself, Dj Fuji.

Unfortunately I was ultra busy during this speech, grabbing footage for the video editor to use in an all new cinematic trailer (that is done, will be released soon, and is absolutely insane).

From what I did glean though, this was one of Fuji’s most advanced talks ever — and from what I witnessed at the opening, the most hardcore speech he’s ever given. Fuji’s marine-style opening literally made the hair on the back of my neck stand up.

Turning the heat up would be an understatement.

Rob Judge rounded out the event, with, like Fuji, I think his most hardcore, down to the grindstone speech ever. If Fuji was “sniping” out great content, Rob Judge was machine gunning that shit out Tony Montanna style (you’ll see what I mean when the video releases — Rob was on fire).

After that I made some closing statements (doing away with the traditional Q and A panel, instead leaving that kind of interaction mostly off camera for paid attendees to enjoy and benefit from).

And of course, a quick picture of all remaining speakers at the event.

~~~

At some point during the event, I told myself

“This is the best 21 Convention ever.”

As fate would have it, speakers and attendees alike reflected this at me very consistently throughout the event, starting only hours after I said that privately to myself. Some used the word best, others amazing, some even made up their own words, such as “the most amazingest”.

All express the same thing: the truth.

That The 21 Convention 2011 of London England was the best event to date. The best panorama event for life on earth, as a man, to ever be held, in history.

And The 21 Convention 2011 of Orlando Florida is going to be even better — because it can be, and I am fully committed to making that possibility a reality.

Stay tuned for further announcements about the final Orlando Florida event, the new cinematic trailer, 2012 tickets, and the potential jump to Australia, which would officially make T21C a tri-annual, tri-continent event.

– Anthony Dream Johnson

Founder & Architect: The 21 Convention

ps– you can view all 2011 pictures in their full HD resolution on Flickr.

~~~

Turn up the sound, plug in some head phones and check out behind the scenes interviews with all of the speakers. (I thought we would be in the clear filming this on a smaller camera and in turn produce a real behind the scenes feel, but the downside to a smaller camera is lower audio pickup so the sound is sub-par on most, but not unbearable).

 
In all the years I’ve run The 21 Convention, it had never seriously crossed my mind to offer a rock solid guarantee with attending, until a few weeks ago when I saw Andy Yosha offering one for an event he is hosting.

It never crossed my mind because, as I mention in the video, it is impossible for me to imagine someone actually asking for one. This results from a combination of the hard work I constantly pour into The 21 Convention, for years on end, and hundreds of attendees that have never been anything less than 100 to 1,000% happy with their experience attending, and the knowledge gained directly from the event (both with what you see on camera here on the site, as well as off camera, behind the scenes, in the audience, at the private dinners, etc).

Never the less, I decided that if I truly was that confident in what I was doing, in the hard work I was performing, and in the flawless track record of 21 Convention customers, I should put my money where my mouth is and offer an awesome guarantee for attending.

Which, effective immediately, I have now done as the CEO of The 21 Convention LLC.

I will be adding this to the attendance pages in writing, where it really counts, but in the meantime the video provides the gist of it. Summarized the guarantee looks like so,

1. Eligibility

– Have a heartbeat.
– Buy a ticket.
– Attend an entire 4 day event, for at least 75% of the duration of each day.
– If you are not happy with the ticket and the price paid, come up to me personally and tell me so.
– Come to dinner with me personally (the bill is on me) so I can fully understand why you were unhappy with your ticket purchase and the event.

2. The four items

– 100% of your ticket is refunded to you immediately
– 100% of your lodging/hotel expenses are reimbursed to you within 60 days (I will need to see the receipts)
– Up to $500 USD will be reimburse to you towards your travel expenses (within 60 days of valid proof)
– Free, expensive dinner, on my tab.

The bottom line is, I am fully confident in what I do, and I am standing behind that conviction in real life and backing it up with everything that it should be backed up with. I have no desire to waste my own time, or yours, and this guarantee is concrete proof of that desire.

A guarantee no one else in the world offers for anything like this — because no one else in the world started, and continues to run, the men’s conference of the century.

Tickets

 
– Anthony Dream Johnson

The first video is of the most painful one ever for me personally. You’ll hear Steve Mayeda in the background filming it. Unfortunately the camera ran out of battery so the ending is not on film, but in short, this workout with Keith was and is the most intense of my life. From a simple three exercises, only 2 of which are on film, Keith had me passed out on the concrete for a solid 30 minutes before I could even move.

I also hadn’t eaten in 26 hours +, which probably had something to do with it (considering that I usually workout on a 12-18 hour fast), but this doesn’t take away from the insane level of intensity Keith put my legs through.

This second video is of Keith Norris using, what I deem to be, the most advanced exercise machine to ever exist. Keith works out so intensely on this machine it’s painful just to watch.

The final video is of Skyler Tanner putting me through a workout on the same set of machines just after Keith.

So who are Skyler Tanner and Keith Norris?

They are both general managers at Efficient Exercise of Austin Texas — the heart, soul, and epicenter of high intensity exercise world-wide.

And they are two of the most knowledgeable individuals in the country on exercise, and the science and application there of, both with outstanding track records in the form of blogs.

• Visit SkylerTanner.com
• Visit TheorytoPractice.Wordpress.com

Both Keith and Skyler will be speaking in Orlando Florida this summer at The 21 Convention.

Oh, and its quite possible we will see a new, home version of the above machine, live, at the final Orlando Florida event this summer — anyone got the balls to demo?

– Anthony Dream Johnson

The 21 Convention Interview with Anthony Johnson from Richard Nikoley on Vimeo.

Continuing on from “Richard Nikoley Joins the Fight“, Richard interviewed me via Skype the day after my house was robbed in Florida, only days before I left for the United Kingdom.

Watch the interview where Richard and I discuss the history of The 21 Convention, and visit Richard’s site to read more thoughts on his confirming to speak at the convention this summer in Orlando Florida — the fifth and final Orlando event!

– Anthony Dream Johnson