Contrary to popular opinion, my goal for attendance with this convention is not the highest number of people possible without standards for those in attendance — my goal for attendance every year is to attract the highest quality of the largest number of people possible.

The first is in-discriminatory, the second is very discriminatory, and I take no shame in it.

I seek to address the men who matter, the same way I seek speakers who are truly on their edge in their respective field of expertise. The latter has turned into something special, and the former, with the same level of intense focus, I think can have the same effect, but on a much grander scale.

Alongside rising event costs, this is a primary reason for higher ticket prices. While there are exceptions (in the cases of people who genuinely can’t afford the ticket along with travel expenses), the gradually higher ticket prices appear to filter out those who aren’t serious about improving the quality of their lives.

For those exceptions, I strive to make the event affordable so as to not create an unintended barrier of entry for you.

The incremental discount codes newsletter subscribers receive via e-mail are one way of accomplishing this. Student and military discounts are another piece of the puzzle I am willing to try out this year.

If you can prove your status as a college student or current member of any military, e-mail Tickets@The21Convention.com for a $40 discount code off any 2011 live event. It will stack with nearly all discount codes (but is not retroactive).

– Anthony Dream Johnson

ps — .edu e-mail addresses, student id’s, etc, are acceptable as proof of enrollment.